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| Sustainable Services ： ウィキペディア英語版 |
Sustainable Services
Sustainable services as components of sustainable strategies and operations basically are offerings that decrease negative environmental impact while providing improved social and environmental benefits to consumers and producers.
==Sustainable development & services==
„Service is an action or an activity which can be offered by a party to another party, which is basically intangible and can not affect any ownership. Service may be related to tangible product or intangible product“.
This conventional services marketing definition only draws little attention to the element of sustainability. However, starting in the 1980s and especially growing since the 1992 Rio Earth Summit stakeholders and customers likewise increasingly considered the environmental and social consequences of the products they bought. The consumer green movement imposed tremendous pressure on both businesses and governments to reduce the environmental impact of their production and consumption, leading to an increasing demand for developing concepts for a more sustainable future. These early ideas later on developed from cleaner and greener improvements to processes and products and new products and services-mixes.
In fact, companies already have started reviewing their organizational performance by adding environmental quality and social benefit to economic prosperity as part of their business evaluation process and adopting green services and products to reach ever-increasing environmentally aware consumers.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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